Get to know more about the black history and cultural heritage with the best clothing that convey and promote the black culture!
This collection is for individuals that cherish the uniqueness of the black history, culture and heritage!
From the earliest days of American slavery in the 17th century, slave owners sought to exercise control over their slaves by attempting to strip them of their African culture. The physical isolation and societal marginalization of African slaves and, later, of their free progeny, however, facilitated the retention of significant elements of traditional culture among Africans in the New World generally, and in the U.S. in particular. Slave owners deliberately tried to repress independent political or cultural organization in order to deal with the many slave rebellions or acts of resistance that took place in the southern United States, Brazil, Haiti, and the Dutch Guyanas.
For many years African-American culture developed separately from mainstream American culture, both because of slavery and the persistence of racial discrimination in America, as well as African-American slave descendants' desire to create and maintain their own traditions. Today, African-American culture has become a significant part of American culture and yet, at the same time, remains a distinct cultural body.
After emancipation, unique African-American traditions continued to flourish, as distinctive traditions or radical innovations in music, art, literature, religion, cuisine, and other fields. 20th-century sociologists, such as Gunnar Myrdal, believed that African Americans had lost most cultural ties with Africa. But, anthropological field research by Melville Herskovits and others demonstrated that there has been a continuum of African traditions among Africans of the Diaspora. The greatest influence of African cultural practices on European culture is found below the Mason-Dixon in the American South.
In turn, African American culture has had a pervasive, transformative impact on many elements of mainstream American culture. This process of mutual creative exchange is called creolization. Over time, the culture of African slaves and their descendants has been ubiquitous in its impact on not only the dominant American culture, but on world culture as well.
The Black Power movement of the 1960s and 1970s followed in the wake of the non-violent American Civil Rights Movement. The movement promoted racial pride and ethnic cohesion in contrast to the focus on integration of the Civil Rights Movement, and adopted a more militant posture in the face of racism. It also inspired a new renaissance in African American literary and artistic expression generally referred to as the African American or "Black Arts Movement."
The works of popular recording artists such as Nina Simone (Young, Gifted and Black) and The Impressions (Keep On Pushin'), as well as the poetry, fine arts, and literature of the time, shaped and reflected the growing racial and political consciousness. Among the most prominent writers of the African American Arts Movement were poet Nikki Giovanni; poet and publisher Don L. Lee, who later became known as Haki Madhubuti; poet and playwright Leroi Jones, later known as Amiri Baraka; and Sonia Sanchez. Other influential writers were Ed Bullins, Dudley Randall, Mari Evans, June Jordan, Larry Neal, and Ahmos Zu-Bolton.
Another major aspect of the African American Arts Movement was the infusion of the African aesthetic, a return to a collective cultural sensibility and ethnic pride that was much in evidence during the Harlem Renaissance and in the celebration of Négritude among the artistic and literary circles in the U.S., Caribbean, and the African continent nearly four decades earlier: the idea that "black is beautiful." During this time, there was a resurgence of interest in, and an embrace of, elements of African culture within African American culture that had been suppressed or devalued to conform to Eurocentric America. Natural hairstyles, such as the afro, and African clothing, such as the dashiki, gained popularity. More importantly, the African American aesthetic encouraged personal pride and political awareness among African Americans.
African cultures, slavery, slave rebellions, and the civil rights movements have shaped African-American religious, familial, political, and economic behaviors. The imprint of Africa is evident in myriad ways, in politics, economics, language, music, hairstyles, fashion, dance, religion, cuisine, and worldview.
What is Black Power Clothing?
Black Power Clothing is the number one Black Power and Black American clothing brand and we have been fighting against the oppression since our creation in 2014!
When will I get my order?
Orders are sent after 3 to 5 business days by UPS from the USA or England depending on where you order from. Shipping is free everywhere and you will get a tracking link by e-mail as soon as the order is shipped so you can follow it live!
What materials are the hoodies and t-shirts made of?
They all are 100% cotton as it is the perfect fabric to print beautiful graphics, and it makes them as soft and comfortable as possible.
What is your Return and Exchange policy?
Please contact us at email@example.com if there is any problem with your order and we'll do everything to make it right for you!
What payment options are available?
We accept payment through Paypal, you can either pay using your credit card with Paypal platform or use your Paypal balance.